Online Reviews
How Americans Used Mobile For Holiday Shopping, 2011 & 2012 [CHART]
More than eight in 10 smart phone owners researched and browsed for products on their phone, up 15 percentage points from 2011.
Read MoreMobile Content Activities, June 2012 [CHART]
Game playing topped the list of mobile content activities among US tablet owners in June 2012, with 59% of respondents having done this activity.
Read MoreTravel Review Site Influence On Travel Purchases By Age, June 2012 [CHART]
Nearly a third of travelers ages 21 to 34 who read travel review websites said those sites had ‘much influence’ on their travel plans.
Read MoreSelect eTailing Tactics of Leading Retailers, 2011 & 2012 [CHART]
The majority of online purchases still occur on the desktop, but smart phone and tablet commerce are assuming greater prominence.
Read MoreHow People Plan To Use Social Media For Holiday Shopping, September 2012 [CHART]
47% of US internet users planned to use reviews in their holiday shopping.
Read MoreHow Social Media Is Used For Holiday Gift Ideas, October 2012 [CHART]
Reviews were the primary way US internet users would be using social media this holiday season for gift ideas.
Read MoreSmart Phone vs Tablet Shopping Behavior, Q3 2012 [CHART]
Smart phones are most commonly used to find local stores, to check prices and for product research.
Read MoreTop Holiday Mobile Shopping Activities, October 2012 [CHART]
Consumers will be using mobile as holiday season shopping companions, as multiple studies have pointed to their growing role in retail throughout the year.
Read MoreAppealing Local Digital Marketing Tactics, September 2012 [CHART]
Local search registration is now used by less than one in four marketers.
Read MoreLocal Digital Marketing Tactics, September 2012 [CHART]
35.9% of North American marketers planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.
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