Online Reviews
Popular Features Of Local Business Search Sites By Device, December 2012 [TABLE]
Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.
Read MoreTop Places New Vehicle Buyers Look For Product Information, August 2012 [CHART]
74% of US new-vehicle buyers surveyed used dealership websites, via desktop, mobile phone or tablet, during the buying process.
Read MoreMost Influential Ad Platforms For Automotive Purchase Decisions, March 2012 [CHART]
55% of respondents’ digital ad spending went to paid search engine marketing (SEM).
Read MoreMost Effective Social Media Channels For Small Business Owners, May 2012 vs December 2012 [CHART]
29% found LinkedIn to be effective, up from 10% in the May 2012 survey, while one-quarter saw Twitter as effective, up from 7% in the earlier survey.
Read MoreTop Multi-Platform Properties, February 2013 [TABLE]
Including mobile audience counts into a web property’s total audience makes a significant difference to reach and rankings.
Read MoreTrust In Advertising & Promotions, March 2013 [CHART]
Only 15% of Americans trust social media marketing, 12% information about companies on mobile applications, 10% ads on websites, and 9% text messages.
Read MoreTop Prompts For Trying New Fashion Retailers, March 2013 [CHART]
39% said they had tried out a new retailer in the previous 90 days, up 22% from 2011, and almost triple the 14% from 2010.
Read MoreTop Desired Health Care Website Features, February 2012 [CHART]
53% of health seekers would use a health care site that offered them a tool to tell them how much a health plan would pay for certain treatments or services.
Read MoreConsumer Reactions To Poor Mobile App Experiences, March 2013 [CHART]
56% of mobile application users report having encountered a problem (crash, freeze, error, etc.) when accessing an app.
Read MoreWhy People Use In-Store Wi-Fi By Gender, Q4 2012 [TABLE]
More than nine in 10 American smart phone owners had used their device while at a physical store location.
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