Online Reviews
Sources UK Online Shoppers Used To Research Products, December 2013 [CHART]
Only 10% of respondents consulted social networks when researching potential purchases.
Read MoreInformation Sources US Hispanics Trust For Local Products Or Services, Q3 2013 [CHART]
55.7% of Hispanic internet users considered the information they got from their Facebook friends to be credible.
Read MoreHappy eCommerce Customers [INFOGRAPHIC]
This infographic by Yovigo illustrates what makes eCommerce customers happy.
Read MoreTop Reasons Latinas Visit Social Network Sites, January 2014 [TABLE]
More than eight in 10 Hispanic females said keeping in touch with family/friends was an important reason for using the site.
Read MoreHow Online Channels Influence Shopping, Q2 2013 [TABLE]
Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).
Read MoreEffectiveness Of Social Media Tactics For Converting, 2013 [CHART]
Just 15% of retailers with Facebook apps had product browsing in 2013 vs. 62% in 2012.
Read MoreMillennial Moms’ Shopping Attitudes & Behaviors, February 2014 [TABLE]
2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%).
Read MoreReasons People Post Negative Reviews, January 2014 [CHART]
Among those who had left a bad review, the main motivation was to warn off other consumers about a poor product or experience.
Read MoreTypes Of Online Reviews, January 2014 [CHART]
79% of online Americans checked online reviews at least some of the time before making a purchase.
Read MoreHow Parents Select Mobile Apps For Their Kids, November 2013 [CHART]
Fifty-six percent of respondents looked for apps suitable for their kids’ ages.
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