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Online Ratings

Types Of Online Reviews, January 2014 [CHART]

79% of online Americans checked online reviews at least some of the time before making a purchase.

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How Parents Select Mobile Apps For Their Kids, November 2013 [CHART]

Fifty-six percent of respondents looked for apps suitable for their kids’ ages.

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Top Five Ways People Find Physicians, September 2013 [CHART]

US internet users looking to make the switch relied on a traditional method of finding a physician—word-of-mouth.

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Online Behavior Of The Home Improvement Customer [INFOGRAPHIC]

This infographic illustrates the online behavior of home improvement customers by generation.

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2014 Marketing Technology Landscape [INFOGRAPHIC]

This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.

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4 Types Of Content For Marketing [CHART]

This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.

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Top Influences Over Holiday Shopping, January 2014 [CHART]

48% said online ratings and reviews frequently or always influenced their online purchases, and 37% said the same about their in-store purchases.

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Psychology Of The eCommerce Checkout [INFOGRAPHIC]

This infographic from VoucherCloud illustrates how various factors influence the eCommerce checkout process.

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Books Vs. Movies [INFOGRAPHIC]

This infographic from LoveReading.co.uk illustrates which is more popular according to online reviews, the book or the movie upon which it is based.

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Digital Shopping Tools That Most Influence Their Users, December 2013 [TABLE]

At least 8 in 10 respondents are aware of traditional tools such as retailer websites (86%), search engines (84%), and printable coupons (81%), with newer tools such as mobile coupons (59%), shopping apps (54%) coming on strong.

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