Online Ratings
Consumer Trust In Online Customer Reviews, July 2014 [CHART]
92% of respondents will use a local business if it has a 4-star rating.
Read MoreConsumer Use Of Online Customer Reviews For Local Businesses, July 2014 [CHART]
88% of respondents claimed to regularly (39%) or occasionally (49%) read online reviews to determine the quality of a local business.
Read MoreDaily Social Media Activity On Computers & Mobile Phones, June 2014 [CHART]
Some 46.5% of respondents said they read or update Facebook daily from a computer, with 29.3% doing so daily from a mobile phone.
Read MoreWeekly Retail-Related Mobile Activities Of Online Buyers, March 2014 [CHART]
One-quarter of respondents said they researched products on their mobile devices prior to visiting a store weekly.
Read MoreMillennials' Social Sharing Of Product & Service Info, June 2014 [CHART]
Millennials outpace other generations in their use of social media to share information about products and services.
Read MoreB2B vs. B2C Marketers' Single Most Important Social Channel, May 2014 [CHART]
Facebook is easily the most important social platform for B2C marketers, but the same isn’t true for B2B marketers.
Read MoreSocial Media Tools & Features Used By US Omnichannel Retailers, Q1 2014 [CHART]
94% of US omnichannel retailers had a Facebook page, and 81% had a Like button on product pages, allowing customers to share a particular item of interest.
Read MoreValue Of Excellent Recommendations By Method, April 2014 [CHART]
Recommendations are received with a degree of trust and influence unmatched by any paid media.
Read MoreMarketers’ Satisfaction With Word-Of-Mouth & Social Media Tactics, April 2014 [CHART]
About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing.
Read MoreReasons US Small-Business Owners Have Switched Brands, February 2014 [CHART]
More than three-quarters of US small-business owners (SBOs) expect their companies to grow this year.
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