Online Ratings
Marketers' Top B2C & B2B Social Channels, May 2015 {CHART]
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
Read MoreTop 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
Read MorePsychology Of Social Commerce [INFOGRAPHIC]
This infographic illustrates six dynamics of the psychology of social commerce.
Read MoreChannels Used To Find Local Business Information [HEATMAP]
This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
Read MoreSources For Local Business Information [CHART]
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Read MoreTop Influences Over US Consumers' Purchase Decisions, April 2015 [CHART]
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
Read MoreFactors Influencing Decision To Go See A Movie, November 2014 [CHART]
US adults were most motivated to see a movie at the theater by recommendations from friends, cited by 35%.
Read MoreInfluential Sources For College Students' Back-To-School Purchase Decisions, August 2014 [TABLE]
More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.
Read MoreHow College Students Prefer To Get Information About Products & Services, October 2014 [CHART]
Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.
Read MoreLGBTs' Travel-Related Mobile Activities By Generation, November 2014 [TABLE]
Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.
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