Online Ratings
Top Purposes Of Employee Advocacy Programs [CHART]
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Read MoreHow People Decide What TV Shows To Watch [CHART]
Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing and seeing a commercial.
Read MoreConsumer Skepticism Over Content, October 2015 [CHART]
53% of US consumers agree that, compared to 5 years ago, there is too much content out there.
Read MorePlatforms To Which Marketers Would Allocate Budgets, September 2015 [CHART]
Several fast-growing social media services began offering themselves as platforms for advertisers this year.
Read MoreTrust In Advertising Formats By Generation, October 2015 [CHART]
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Read MoreTrust In Advertising By Format, October 2015 [CHART]
Among paid media channels, traditional media outperform online and mobile ads in trust.
Read MoreHow People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]
Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.
Read MoreOnline Customer Reviews' Effect On Local Businesses, 2010-2015 [CHART]
Positive online customer reviews appear to be having a bigger effect than in the past.
Read MoreConsumer Trust In Earned & Owned Media [CHART]
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Read MoreBaby Boomers' Purchase Influences, 2014 vs 2015 [CHART]
Baby Boomers are projected to soon account for 70% of disposable income.
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