Online Ratings
How People Find Their Favorite TV Shows
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
Read MoreConsumer Use Of Local Online Reviews [CHART]
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
Read MoreInformation Sources For Making B2B Software Purchase Decisions [CHART]
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
Read MoreMobile App Download Motivations
31.0% of respondents said they downloaded an app because a friend recommended it.
Read MoreAmericans' Daily Social Media Use By Device [CHART]
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
Read MoreGeneration X Purchase Influences, 2014 & 2016 [CHART]
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Read MoreSocial Media Marketing Platform Trends [CHART]
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Read MoreTop Factors For Mobile Shoppers [CHART]
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Read MoreTop Purchase Influences By Generation [CHART]
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Read MoreFemale Brand-Related Activity By Generation [TABLE]
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
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