Online Ratings
Online & In-Store Holiday Purchase Influencers, January 2013 [CHART]
Pinterest and Twitter influenced online and in-store purchases for just 1 in 10 shoppers surveyed, with Facebook garnering only slightly more interest.
Read MoreConsumer Electronics Buyers' Preference For Consumer Reviews By Review Type, January 2013 [CHART]
When it comes to purchasing consumer electronics (CE), the vast majority (94%) of buyers conduct at least a single activity to form an opinion about a product, and searching for reviews online is the primary way they seek out product opinions, reading an average of 11 reviews before choosing a product.
Read MoreConsumer Electronics Buyers Evaluation Of Consumer Reviews, January 2013 [CHART]
Consumer electronics buyers heavily rely on reviews when making purchase decisions.
Read MoreTop Social Media Sites Arts Organizations Use [CHART]
Facebook is the most common social media site used, with 99% of arts organizations saying that they have a profile on this site.
Read MoreHow Americans Used Mobile For Holiday Shopping, 2011 & 2012 [CHART]
More than eight in 10 smart phone owners researched and browsed for products on their phone, up 15 percentage points from 2011.
Read MoreSelect eTailing Tactics of Leading Retailers, 2011 & 2012 [CHART]
The majority of online purchases still occur on the desktop, but smart phone and tablet commerce are assuming greater prominence.
Read MoreSmart Phone vs Tablet Shopping Behavior, Q3 2012 [CHART]
Smart phones are most commonly used to find local stores, to check prices and for product research.
Read MoreAppealing Local Digital Marketing Tactics, September 2012 [CHART]
Local search registration is now used by less than one in four marketers.
Read MoreLocal Digital Marketing Tactics, September 2012 [CHART]
35.9% of North American marketers planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.
Read MoreFactors That Influence Mom's To Make Recommendations, October 2012 [CHART]
7 in 10 American mothers with children up to 12 years old make recommendations about brands, products and services to other mothers at least monthly.
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