Online Ratings
Consumers' Online Shopping Purchase Influences, August 2013 [CHART]
56% of US respondents said that deals, discounts or sales on the product they’re purchasing influences their purchase decision when shopping online.
Read MoreHispanics' Pre-Travel Mobile Activities, April 2013 [CHART]
eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013.
Read MoreShopping Research By Region, July 2013 [CHART]
North Americans appear to be more immune to professional recommendations than other shoppers around the world.
Read MoreWhat People Do After Visiting Yelp, July 2013 [CHART]
Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews.
Read MoreConsumer Attitudes Toward Online Local Business Reviews, June 2013 [TABLE]
Consumers tend to trust what they read, with about 8 in 10 saying they trust online reviews as much as personal recommendations.
Read MoreWebsites Used To Read Traveler Online Reviews, 2012 [CHART]
In 2012, approximately two in five US travelers used online travel agencies, general search engines and travel-specific review sites during their planning process.
Read MoreHospitality Industry Online Reviewers, January 2013 [CHART]
More than half of the 15,000 TripBarometer participants said they’d written a review for an accommodation after staying there.
Read MoreTraveler Review Websites By Number Of Reviews, June 2013 [TABLE]
The number of reviews on TripAdvisor surpassed 100 million in March 2013, bolstered by a 50% increase year over year.
Read MoreTop Tech Trends Affecting Retail, June 2013 [CHART]
71% of retailers said social media is having a significant impact on their business, with a majority also citing mobile/online shopping (52%).
Read MoremCommerce Activities Of Affluent Americans By Device, April 2013 [TABLE]
Among US internet users ages 21 and older earning more than $150,000, more than eight in 10 owned a smart phone, while 56% reported owning a tablet.
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