Online Behavior
Importance Of Data Use Transparency By Apps, 2013 vs 2014 [CHART]
It’s become more important than ever for apps to clearly state how they will use consumers’ data.
Read MoreTravel Brand Video Engagement Rates On Social Channels, August 2014 [CHART]
Among this range of new video-sharing networks, travel marketer interest is gravitating toward Instagram.
Read MoreHow People Share The Videos They Create, August 2014 [CHART]
Nearly 30% of US internet users who shared digital videos they created said they used Instagram.
Read MoreNonprofit Communications Trends [INFOGRAPHIC]
This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.
Read MorePrimary Content Sharing Channel By Device, Q4 2014 [CHART]
Facebook accounted for 85% of mobile sharing activity among US internet users in Q4 2014, according to ShareThis, up 51% year over year.
Read MoreGrowth In Content Sharing Channels, Q4 2014 [CHART]
Despite rumors popping up every so often that some people may be cutting back on Facebook usage, the social network reigns supreme.
Read MorePrimary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]
B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.
Read MoreFrequency Of Use Of Reward Program Apps, September 2014 [CHART]
Loyalty-focused apps have emerged as part of the mobile marketing landscape—with examples including Starbucks and 7-Eleven.
Read MoreMobile Campaign Effectiveness By Type, November 2014 [CHART]
46% of marketers worldwide reported using some form of mobile marketing, compared with 23% studied in the prior year.
Read MoreTwitter Firehose In Google Search [VIDEO]
The Twitter Firehose in Google search may provide an amazing consumer insight tool to understand how people behave on social media.
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