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Online Behavior

How Adoption Of HBO Go-Like Services Affects Cable Choices, November 2014 [CHART]

Viewers showed high interest in subscribing to premium channels online without having a pay TV subscription.

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Why Small Business Owners Won't Adopt Mobile Payments, December 2014 [CHART]

SBOs not interested in mobile payments were most likely to say it just didn’t make sense for their businesses.

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How Small Business Owners Believe Mobile Payments Will Affect Them, December 2014 [CHART]

Nearly 70% of small business owners believed mobile payments could offer customers a simpler payment experience.

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Mobile Users' In-Store Activities, February 2015 [CHART]

40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.

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US Text Messaging Revenues, 2014-2018 [CHART]

Last year, SMS traffic fell 2.0% globally year over year, hitting 7.475 trillion. North America saw the biggest drop, falling 5.4% last year.

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Global Text Message Traffic By Region, 2004-2014 [TABLE]

Text messaging is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat.

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Most Effective vs Most Difficult Email List Growth Tactics, January 2015 [TABLE]

43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.

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B2B Buyers’ Top Frustrations With Vendors, February 2015 [CHART]

Business buyers report receiving an average of 64 approaches from salespeople every week.

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Frequency With Which Clients Engage With SBOs Via Website, November 2014 [CHART]

One-third of SBOs said new or existing clients engaged with them through their websites at least daily.

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SMBs' Satisfaction With Volume Of New Clients Gained Online, November 2014 [CHART]

Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.

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