Online Behavior
Devices People Currently Use & Plan To Use For Banking, 2014 & 2016 [CHART]
Mobile banking ranked as the third most-used bank feature among respondents, at 45%.
Read MoreUS Magazine Audience Share By Platform, 2013 vs 2014 [CHART]
The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion.
Read MoreIn-View Online Video Ad Views By Completion Level, Q4 2014 [CHART]
As viewability rates experienced a strong increase in Q4 2014, US video ad completion rates while in-view did, too, rising 6 percentage points from Q3 2014 to 26.0%.
Read MoreFactors That Would Motivate People To Visit Pharma-Sponsored Websites, January 2015 [TABLE]
Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.
Read MoreTrust In Pharma-Sponsored Websites By Demographic, January 2015 [TABLE]
While seniors may see their prescriptions pile up over the years, they don’t turn to—or trust—pharmaceutical companies very much.
Read MoreTop Promotional Strategies For Increasing Sales, March 2015 [CHART]
46% of Inc. 500 executives cited online advertising as the promotional strategy they feel has the most potential to help increase sales.
Read MoreTrends CMOs Think Will Have The Greatest Effect On Marketing By 2020 [CHART]
Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important.
Read MoreTop Online Marketing Priorities For 2015 [CHART]
The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.
Read MoreMarketers' Plans For Improving The Customer Experience, January 2015 [CHART]
Client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.
Read MoreImportance Of Transparency In Mobile Data Use Policies, 2013 vs 2014 [CHART]
It’s become more important than ever for apps to clearly state how they will use consumers’ data.
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