Online Behavior
Mobile Website Visits by Industry, 2014 [CHART]
Smartphone and tablet visit shares are up in each of 6 industries analyzed by Adobe.
Read MoreHealth Technologies That Interest Millennials, January 2015 [CHART]
US 18- to 34-year-olds wanted to use various digital methods throughout the healthcare experience.
Read MoreAsk SeaWorld Twitter Campaign
The #AskSeaWorld Twitter campaign may have been a fishing expedition for comments SeaWorld can use to combat the damage done by the Blackfish documentary.
Read MoreOnline Form Conversion Rates By Type, March 2015 [CHART]
Form conversion rates continue to depend more on the type of form being used than the number of fields in the form.
Read MoreYoung Millennials' Social Media Use, March 2015 [CHART]
Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year.
Read MoreTypes Of TV & Online Video Watched By Young Millennials, November 2014 [CHART]
35% of US 13-to-18-year-old smartphone and tablet users cited YouTube as a leading social media app they used—second only to Facebook.
Read MoreExtent To Which Marketers Use Data To Optimize Customer Experience, December 2014 [CHART]
Just 10% of marketers and 8% of agencies had tied together customer data across channels, tools and databases.
Read MoreBenefits Of Customer Experience Optimization, December 2014 [TABLE]
Less than one-fifth of respondents (18%) in both groups said they or their clients used a single customer profile for all marketing efforts, vs. 45% of marketers and 33% of agencies who didn’t.
Read MoreImportance Of Mobile Apps To B2B Content Marketers, January 2015 [CHART]
83% of B2B marketers said mobile apps were important to content marketing.
Read MoreUS Instagram Users By Age, 2013-2019 [CHART]
Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users.
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