Online Behavior
Why Millennials Use Facebook & Twitter, March 2015 [CHART]
More than 9 in 10 US Millennials use Facebook, while fewer than 4 in 10 use Twitter.
Read MoreChange In Ad Spending By Medium, 2013 vs 2014 [CHART]
After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.
Read MoreTwitter Trends Now Showing Metrics [SCREENSHOT]
The Twitter Trends section has been greatly expanded to include more context about a given trend, including the recency of the trend as well as the number of Tweets about that trend.
Read MoreMobile App Advertising Trends, 2014 [CHART]
Mobile application installs grew by 182% between January and December 2014, almost keeping pace with the growth in ad spending of 235%.
Read MoreMobile Share Of Search Traffic By Search Engine, 2013-2014 [TABLE]
Search engine traffic from mobile devices on Yahoo has caught up to that on desktop in North America.
Read MoreHow Mobile Millennials Discover Brands Online, September 2014 [CHART]
On social, Millennials learn about products through peer activity.
Read MoreAmerican Kids' Digital Activities By Age, September 2014 [TABLE]
Nearly six in 10 12-to-14-year-olds in the US said they ‘play games or apps on any kind of electronic device’ at least five days a week.
Read MoreTeens Daily Time Spent Playing Video Games, October 2014 [CHART]
Just 11% of US teens said the do not play video games.
Read MoreStrategies & Tactics With Greatest Effect On Email Marketing, November 2014 [CHART]
Marketers in the DMA research ranked tools that enabled them to find a 360-degree view of customer and brand interaction as the technology that would have the greatest effect on their email marketing efforts.
Read MoreTop Email Marketing Challenges, November 2014 [CHART]
The desire to track the cross-channel consumer is presenting big email marketing challenges.
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