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Online Behavior

Top Mobile Content Consumed By Physicians

Specialty-specific or clinical content was the leading type viewed via mobile by US physicians.

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Mobile Physicians, 2012-2015 [CHART]

Among US physicians polled, 84% reported using smartphones for professional purposes.

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Mobile vs Desktop US Local Search Volume, 2014-2019 [CHART]

BIA/Kelsey reported that there would be 81.8 billion US local search queries conducted via mobile in 2015, up 23.0% over 2014.

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Most-Desired Capabilities Of B2B Marketing Analytics Tools [CHART]

86% of B2B marketers viewed analytics as being very important to marketing success.

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The Cost Of Social Customer Service [INFOGRAPHIC]

This infographic illustrates the costs of neglecting social customer service.

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State Of The Internet, 2015 [MARY MEEKER PRESENTATION]

Mary Meeker - State of the Internet, 2015

Mary Meeker’s annual State of the Internet report was released today and, as usual, it is jam-packed with fascinating and useful stats on how we use online communications.

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Number Of Podcasts People Listen To Weekly, February 2015 [CHART]

Weekly podcast listeners—estimated at approximately 27 million people—listened to an average of six podcasts per week.

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Primary Podcast Listening Device, 2014 vs 2015 [CHART]

Fully 55% of US consumers ages 12 and older who had ever listened to a podcast said they used a smartphone, tablet or portable audio player most frequently to do so.

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How People Use Mobile Payments, May 2015 [CHART]

Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal, Google Wallet and Apple Pay.

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Barriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]

Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.

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