Online Behavior
Prevalence Of B2B Automated Email Campaigns, March 2015 [CHART]
US B2B marketing executives surveyed were most likely to report that fewer than 25% of their current email campaigns were triggered.
Read MoreFrequency Of Emoji Use, February 2015 [CHART]
6 billion emoticons or stickers are sent every day via mobile messaging apps worldwide.
Read MoreWearables At Work, March 2015 [CHART]
Nearly eight in 10 US enterprise wearable adopters agreed that wearables would reshape their companies’ future success.
Read MoreHow Women Share Online Videos, March 2015 [CHART]
More than seven in 10 women said they shared online videos on Facebook.
Read MoreHow Women Find Online Videos, March 2015 [CHART]
This year, 204.2 million people in the US will watch digital video content via any device at least monthly, representing 78.6% of internet users and 63.5% of the population.
Read MoreHow Often People Check Email, August 2015 [CHART]
A significant share of consumers are actively checking their email accounts throughout the day.
Read MoreApp Use By Ethnicity, Q4 2014 [CHART]
African-Americans use more apps on average than any other race or ethnicity.
Read MoreB2B Mobile Content Optimization, June 2015 [CHART]
Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.
Read MoreCustomer Service Satisfaction By Communications Channel, June 2015 [CHART]
American adults are most likely to rate companies’ customer service via phone (90%) and online chat (85%) as meeting or exceeding expectations.
Read MoreMost Influential Types Of Retailer Website Content, June 2015 [CHART]
Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.
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