Online Behavior
Influencer Engagement Challenges, May 2015 [CHART]
Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.
Read MoreTop Influencer Marketing Tactics, May 2015 [CHART]
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
Read MoreCustomer Data B2B Marketers Use For Mobile Insights, May 2015 [CHART]
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
Read MoreHow Marketers Spend Their Time On Digital Campaigns, October 2015 [CHART]
In-house marketers are in agreement that the most time spent on a typical digital marketing campaign is in strategy and planning.
Read MoreFactors That Give eCommerce Sites Legitimacy, October 2015 [CHART]
More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products.
Read MoreB2B Lead Flow Obstacles, July 2015 [CHART]
Just 15% of senior marketers in North America consider their demand generation strategies to be highly or very effective.
Read MoreSocial & Search User Experience Benchmarks, July 2015 [CHART]
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
Read MoreStreaming Video Households, July 2015 [CHART]
4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player, reveals GfK in a recent study.
Read MoreNetflix Subscriber Growth, 2012-2015 [CHART]
Netflix turned in another strong quarter in Q2, the company said in a recent release, gaining more than 2 million paid international subscribers.
Read MoreImportance Of Social Network Profiles For Careers, May 2015 [CHART]
54% of Americans said social network profiles would be important to their careers in the next five years.
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