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Online Behavior

Influencer Engagement Challenges, May 2015 [CHART]

Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.

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Top Influencer Marketing Tactics, May 2015 [CHART]

84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.

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Customer Data B2B Marketers Use For Mobile Insights, May 2015 [CHART]

Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.

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How Marketers Spend Their Time On Digital Campaigns, October 2015 [CHART]

In-house marketers are in agreement that the most time spent on a typical digital marketing campaign is in strategy and planning.

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Factors That Give eCommerce Sites Legitimacy, October 2015 [CHART]

More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products.

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B2B Lead Flow Obstacles, July 2015 [CHART]

Just 15% of senior marketers in North America consider their demand generation strategies to be highly or very effective.

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Social & Search User Experience Benchmarks, July 2015 [CHART]

Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.

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Streaming Video Households, July 2015 [CHART]

4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player, reveals GfK in a recent study.

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Netflix Subscriber Growth, 2012-2015 [CHART]

Netflix turned in another strong quarter in Q2, the company said in a recent release, gaining more than 2 million paid international subscribers.

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Importance Of Social Network Profiles For Careers, May 2015 [CHART]

54% of Americans said social network profiles would be important to their careers in the next five years.

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