Online Behavior
Demographics Of Top Social Media Sites, August 2015 [CHART]
Facebook remains the most popular social platform, used by 72% of connected adults.
Read MoreEmail Click-To-Open Rates, 2013-2015 [CHART]
Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users.
Read MoreType Of Personalization That Will Prevent Unsubscribing, May 2015 [CHART]
Taking email recipients’ frequency and personalization preferences into account is imperative for subscriber retention.
Read MoreMobile Millennials' Retail Browsing Habit, August 2015 [CHART]
The retail store is also Millennials’ preferred place to browse for retail purchases, even among smartphone owners.
Read MoreUS & UK Ad-Blocking By Device, February 2015 [CHART]
41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.
Read MoreAmerican's Attitudes Toward Screen Time By Demographic, July 2015 [CHART]
54% of US internet users said they spent too much time using digital devices, including computers, mobile phones, TVs and video game consoles.
Read MoreTypes Of Customer Data Used For Personalization, June 2015 [CHART]
Email was the most popular digital channel used for personalization.
Read MoreTop Types Of Binge-Viewing Content, 2014 vs 2015 [TABLE]
Plenty of binge-viewers in this group are consuming dramas from the comfort of their couches.
Read MoreTop Types Of B2B Lead Generation Content, Q2 2015 [CHART]
Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.
Read MoreBest Social Channels For B2B Customer Pre- & Post-Sale Engagement, June 2015 [TABLE]
LinkedIn is B2B firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.
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