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Online Behavior

Consumer Concern Over Privacy & Data Security, August 2015 [CHART]

AYTM Market Research found in August that 18% of US internet users were very concerned with online privacy and security, with another 19.7% responding with general concern.

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Consumer Concern Over Retailers' Data Security Capabilities, July 2015 [TABLE]

US internet users remain concerned about the security of their information—especially when that information is in the hands of retailers.

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Trust In Advertising Formats By Generation, October 2015 [CHART]

Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.

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Top Ways To Improve Email Subscriber Interactions, October 2015 [CHART]

Increased personalization ranks as the leading method by which companies feel they can improve email interaction among subscribers.

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Use Of Smart Phones For Podcast Listening By Generation, September 2015 [CHART]

Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.

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Mobile App User Churn Rate, September 2015 [CHART]

Some 58% of mobile app users will become inactive within the first 30 days after downloading an app, and three-quarters will churn within the first 3 months.

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Twitter Shares Decrease 11% After Share Count Removal [CHART]

Twitter’s decision to remove share counts from its sharing buttons has resulted in an 11% decrease in content sharing on the network.

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Types Of Mobile Phone Internet Traffic, 2013-2015 [CHART]

Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.

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Most Popular Mobile Apps Among Millennials, June 2015 [CHART]

Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population.

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Desktop Ad-Blocking Rates By Country, June 2015 [CHART]

Almost 1 in 10 (9%) of unique visitors to websites in the US (desktop-only) block ads.

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