Online Behavior
Social Media Adoption, 2005-2015 [CHART]
76% of Internet-using adults – and 66% of American adults overall – use at least one social networking site.
Read MoreTop Elements For Mobile Retail Experience, October 2015 [CHART]
Convenience is the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps.
Read MoreGoogle+ Usage [INFOGRAPHIC]
Despite having stripped back some of its core features recently, 1 in 4 Internet users still use Google+ each month (rising higher in some fast-growth markets).
Read MoreTechnology Adoption, 1900-2010 [CHART]
People in the U.S. today are adopting new technologies, including tablets and smartphones, at the swiftest pace we’ve seen since the advent of the television.
Read MoreConsumer Trust In Content Sources, October 2015 [CHART]
Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.
Read MoreConsumer Skepticism Over Content, October 2015 [CHART]
53% of US consumers agree that, compared to 5 years ago, there is too much content out there.
Read MoreHow Consumers Respond To Positive Customer Experiences, October 2015 [CHART]
Some 82% of consumers have had a positive experience with a company recently, finds Verint in a survey of 18,038 respondents across 9 countries.
Read MoreReasons People Use Emojis, August 2015 [CHART]
Most US internet users have adopted emojis, at least enough to use them once in a while.
Read MorePlatforms To Which Marketers Would Allocate Budgets, September 2015 [CHART]
Several fast-growing social media services began offering themselves as platforms for advertisers this year.
Read MoreMarketers' Definition Of The Visual Web, September 2015 [CHART]
The visual web is many things to many people—and marketers.
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