Online Behavior
Average Internet Radio Ad Load Time, Q3 2015 [CHART]
Internet radio listeners spent about 14 minutes on average listening to music before hearing their first ad during Q3 2015.
Read MoreConsumers' Most Trusted Purchase Information Sources [CHART]
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Read MoreConversion Rate Optimization Methods [CHART]
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
Read MoreSponsored Social Media Message Effectiveness [CHART]
Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA.
Read MoreHow Americans Believe Technology Effects Society [CHART]
Almost three-quarters of US adults believe that technology has become too distracting, with Millennials (18-35) slightly above-average in their agreement.
Read MoreB2B Customer Loyalty [CHART]
Transparent prices and product details most influence enterprise B2B decision-makers’ willingness to buy again from a supplier for work-related purchases.
Read MoreMost Important Future Technologies [CHART]
CMOs around the world believe that mobile solutions (64%) and the Internet of Things (62%) will be the most important technologies in the next 3 to 5 years.
Read MoreB2B Demand Generation Marketing Tactics [CHART]
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Read MoreTop Tactics For Reaching C-Suite Decision Makers [CHART]
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
Read MoreB2B Mobile Marketing Tactics [CHART]
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Read More