Online Behavior
Millennials Are Most Influenced Generation By Political Ads Of All Stripes
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Read MoreUS Smartphone Buyers, 2014-2020 [CHART]
Next year will mark a milestone for US eCommerce, as more than half of digital buyers in the country will use a smartphone to complete a purchase during 2017.
Read MoreTop Influencer Engagement Tactics [CHART]
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
Read MoreUS Social Network Users & Penetration By Site, 2014-2020 [CHART]
This year, for the first time, more than half of the US population will use Facebook.
Read MoreWhy People Unsubscribe From Marketing Emails
Why people unsubscribe from marketing emails: Frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent.
Read MoreData Considerations For B2B Personas
Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes.
Read MoreData Customers Are Willing To Share With Marketers
About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to provide personalized experiences.
Read MoreHow Marketers Measure Customer Engagement [CHART]
Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.
Read MoreHow B2B Marketers Are Using Customer Lifescycle Marketing
The B2B world has widely adopted lifecycle marketing, according to 2015 research. But some stages are being neglected, and many firms still have not gotten on board.
Read MoreTop & Most Challenging Lead Nurturing Tactics [CHART]
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.
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