Online Behavior
Barack Obama Online
His brilliant use of the Internet and his get-out-the-vote efforts will be studied as a textbook example not so much of a multichannel marketing campaign as an every channel campaign. The campaign will be studied within the political world for bucking history and actually getting young voters to cast their vote.
Read MoreWill Google Predict The Election?
Can the search traffic for the candidates for president predict the outcome?
Read MoreTruthsourcing
With truthsourcing, you’re likely to arrive at the truth much quicker and disseminate that truth much more broadly than if you had team of researchers and a PR firm.
Read MoreSocial Media Is Mainstream
Josh Bernoff at the Groundswell blog posted New 2008 Social Technographics data reveals rapid growth in adoption.
Read MoreBill Tancer Speech – What Search Activity Tells Us About Society
Watch Bill Tancer, author of Click: What Millions Of People Are Doing Online And Why It Matters, give his keynote speech at the SMX East search marketing conference
Read MoreThe Ultimate Internet Marketer
If I were to build a sort of Robocop of an Internet marketer from the ground up, this is what I’d include in the Ultimate Internet Marketer.
Read MoreMillennials & Micropayments Presentation
Tunheim Partners’ David Erickson’s and Eliza Appert’s presentation at the 2008 Minnesota Council on Nonprofits conference, Nonprofits & Government: Partnerships & Policies in a Time of Retrenchment on Millennials & Micropayments: Social Giving & ePhilanthropy.
Read MoreIntimacy Feeds
So often people misuse Facebook and Twitter and other social media tools because they fundamentally do not understand how they work. They may understand the technology but they don’t stop to examine how people use them, why they use them, and why these tools hold such great appeal.
Read MoreBreaking The Habit: The Danger Of Changing Channels
The practice of multichannel marketing gets increasingly important with the establishment of new online venues. But as new channels gain traction, think hard about abandoning your existing, established channels.
Read MoreBarack Obama Leads In Minnesota Search Traffic
Barack Obama leads his Republican opponent John McCain in the volume of search queries by Minnesotans by a large margin.
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