Online Behavior
Most Popular Mobile App Types [CHART]
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
Read MoreMost Effective Types Of Email Campaigns [CHART]
The most commonly used email campaign types aren’t always the most effective.
Read MoreEmail Opens By Device, 2011-2016 [CHART]
Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.
Read MoreUS Mothers' Average Daily Facebook Use, 2012-2016 [CHART]
US mothers are checking Facebook more times each day than they did in prior years.
Read MoreSnapchat Growth, 2014-2020 [CHART]
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
Read MoreTop New App Discovery Methods [CHART]
App store search accounts for more than 67% of actual new app discovery.
Read MoreAverage Daily Video Consumption By Device [CHART]
Even in a category as robust as digital video, though, growth has slowed and is expected to slow even more.
Read More5 Most Popular Wearable Devices [CHART]
This year eMarketer estimates wearables usage will grow by roughly 60%, to reach nearly 64 million people.
Read MoreAverage Daily Time Spent With Media, 2012-2018 [TABLE]
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
Read MoreHow People Discover Small Businesses [CHART]
More than one-third of US internet users said they first find out about small businesses when researching online.
Read More