Online Behavior
Marketers' Ability To Measure ROI By Online Channel [CHART]
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Read MoreVideo Subscription Services Market Penetration [CHART]
Exactly half of US households had access to a subscription video-on-demand (SVOD) service – such as Hulu, Amazon Prime or Netflix – as of February 2016.
Read MoreMost Important Online Marketing Capabilities [CHART]
Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.
Read MoreInternet Use By Race/Ethnicity, 2014-2020 [TABLE]
Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.
Read More8 Email Worst Practices Donald Trump's Campaign Uses & The Consequences
Eight tactics the Donald Trump for President campaign is using that results in his emails getting sent straight to the spam folder.
Read MoreHow People Find News About Presidential Candidates [CHART]
Much of the referral traffic to news articles about US presidential candidates is internal.
Read MoreUS Podcast Advertising Spending, 2014-2020 [CHART]
According to Bridge Ratings, US podcast ad spending will reach $167 million in 2016.
Read MorePodcast Abandonment Rates [CHART]
A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour.
Read MoreMultiscreen Behavior [PODCAST]
A podcast about multiscreen behavior and 10 charts about multitainment.
Read MorePodcast Listening Frequency [CHART]
Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them.
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