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Online Behavior

Marketers' Ability To Measure ROI By Online Channel [CHART]

Marketers' Ability To Measure ROI By Online Channel [CHART]

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.

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Video Subscription Services Market Penetration [CHART]

Video Subscription Services Market Penetration

Exactly half of US households had access to a subscription video-on-demand (SVOD) service – such as Hulu, Amazon Prime or Netflix – as of February 2016.

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Most Important Online Marketing Capabilities [CHART]

Most Important Online Marketing Capabilities

Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.

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Internet Use By Race/Ethnicity, 2014-2020 [TABLE]

Internet Use By Race & Ethnicity - 2014-2020

Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.

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8 Email Worst Practices Donald Trump's Campaign Uses & The Consequences

8 Reasons Donald Trump's Emails Go To Spam

Eight tactics the Donald Trump for President campaign is using that results in his emails getting sent straight to the spam folder.

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How People Find News About Presidential Candidates [CHART]

Much of the referral traffic to news articles about US presidential candidates is internal.

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US Podcast Advertising Spending, 2014-2020 [CHART]

According to Bridge Ratings, US podcast ad spending will reach $167 million in 2016.

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Podcast Abandonment Rates [CHART]

A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour.

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Multiscreen Behavior [PODCAST]

A podcast about multiscreen behavior and 10 charts about multitainment.

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Podcast Listening Frequency [CHART]

Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them.

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