Online Behavior
Website Preferences For Mobile Shopping [CHART]
For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.
Read MoreMobile Features & Content Use [CHART]
Listening to music on mobiles grew 9.5% between the 3-month periods ending in March and June (to 27.6%), while accessing of social networks or blogs rose to 36.9% of subscribers.
Read MoreLocation-Tagging Social Posts By Generation [CHART]
73% of on-the-go mobile consumers aged 25-34 and 75% of those aged 24 and younger location-tag their social sharing posts and pictures.
Read MoreSocial Customer Service [INFOGRAPHIC]
18- to 34-year-olds are more than three times as likely to use social media to complain about a brand or product than those in the 47-to-64 age group.
Read MoreSummertime Search Spikes [INFOGRAPHIC]
This Adweek inforgraphic show that when the temperature spikes, so do Google searches for grilling and margarita recipes.
Read MoreB2C Email Subject-Line Length Metrics [CHART]
The longer the length (in characters) of a B2C email subject line, the higher its open, click, and click-to-open rates.
Read MoreReasons For Sharing Daily Deals [CHART]
54% of consumers who subscribe to a daily deal program strongly agree that they will share a deal because it’s great, regardless of whether or not they are current customers of a business.
Read MoreAmericans' Attitudes Toward Social Networks [TABLE]
62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks.
Read MoreGoogle+ Eyetracking Attention Order [HEATMAP]
EyeTrackShop found out where people focused their attention by applying its technology to Google+ profile pages.
Read MoreGoogle+ Eyetracking [HEATMAP]
Heatmaps of where visitors to Google+ profile pages focused their attention.
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