Online Behavior
Consumer Attitudes Toward Brands That Use Emojis [CHART]
More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so.
Read MoreFacebook Messenger Users – 2014-2020 [CHART]
eMarketer estimated in June that 105.2 million people in the US would use Facebook Messenger at least monthly this year.
Read MoreDemographics Of Mobile Payment Users [CHART]
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
Read MoreApp User Retention Rates – 2012-2016 [CHART]
Mobile users spend the majority of their app time with their single favorite one.
Read MoreBrand Social Post Interaction Rates [TABLE]
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
Read MoreTop Elements Of A Good Mobile Experience [CHART]
Convenience, security and speed are the most important elements of a good mobile experience.
Read MoreTop Factors For Mobile Shoppers [CHART]
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Read MoreSocial Networks For Advertising [CHART]
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Read MoreFacebook Live Video Awareness [CHART]
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
Read MoreClown Porn Searches On The Rise [CHARTS]
There appears to be an epidemic of scary clown sightings around the world along with a corresponding rise in clown porn searches.
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