Online Behavior
Fan Growth Of Olympics Sponsors & Athletes [TABLE]
During the Games, P&G saw a 216% lift in fans, while Coca-Cola saw an increase of 126%, per Wildfire.
Read MoreClick-Through Rate Benchmarks By Ad Type [CHART]
The average click-through rate (CTR) for in-stream video ads in the US was 1.03% for the period spanning Q2 2011-Q1 2012.
Read MoreHow African Americans React To Internet Radio Ads [CHART]
African American internet radio listeners show higher response rates to digital audio ads when compared with the general population listening sample.
Read MoreSocial Media & Vacations [INFOGRAPHIC]
MDG Advertising put together this infographic to illustrate how people use social media for vacations.
Read MoreSelect Marketing Channels' Influence On Back-To-School Purchase Decisions [CHART]
More than half of parents planned to consult web-based coupons or promotions before purchasing. And nearly 43% said that internet ads would influence their purchase decisions for back-to-school shopping.
Read MoreAmerican Parents' Use Of Social Media For Back-To-School Shopping, 2010-2012 [CHART]
Of US parents who planned to use social networks for back-to-school shopping, 70% will do so to find out about promotions, 49% to browse products and 39% to read reviews or recommendations.
Read MoreParents & Their Smart Phones During Back-To-School Shopping [CHART]
65% of US parents who owned a smart phone planned to use the device to assist with back-to-school shopping this year.
Read MoreMobile Users & Shopping By Generation [CHART]
Among three segments of mobile users in the US (who routinely use mobile media including native apps and mobile websites), women with children at home are highly likely to use their devices while shopping in retail stores (77%), as are mobile Boomers (74%).
Read MoreSmall Business Mobile Website Use, May 2011-June 2012 [CHART]
Small business mobile websites on the MoFuse network averaged 3 page views per visit from July 2011 to June 2012.
Read MoreSmart Phone Owners vs Non-Owners Who Purchased During Last Shopping Trip [CHART]
Smart phone shoppers were 14% more likely than non-smart phone shoppers to convert in-store, even when those smart phone shoppers used a mobile app or site not belonging to the retailer.
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