Online Behavior
How TV Viewers React On Their Connected TVs After Viewing Ads [CHART]
30% of US connected TV viewers visited an ad’s website post-exposure, and a quarter considered the advertised product for purchase.
Read MoreWhat US College Students Think About & How They Interact With Mobile Ads, 2010-2012 [CHART]
Nearly seven in 10 students in a Ball State University survey reported they had been annoyed by mobile ads—and the most likely kind they reported seeing were text ads.
Read MoreMetrics: Average vs. Top-Performing Facebook Brand Pages By Users [CHART]
For average Facebook brand pages, 83% of fans were considered Joiners who just participated in a campaign without spreading the word about it.
Read MoreYelp Mobile App Searches
Roughly 40% of all Yelp searches come from their mobile apps.
Read MoreHow Much Would You Pay To Remove Facebook Ads? [CHART]
Ten percent would pay at least $10 per year to remove ads from Facebook.
Read MoreFacebook Advertising [INFOGRAPHIC]
Facebook created this infographic to help convince more people to buy their ads.
Read MoreHow Men Use Their Video Game Consoles [CHART]
More than one in 10 men said they were taking advantage of consoles’ internet connectivity by using them as over-the-top devices to stream TV shows and movies.
Read MoreConsumer Electronic Devices Men Favor For Entertainment [CHART]
Men are favoring their computers—and not their televisions—when looking to be entertained.
Read MoreConsumer-Generated Online Product Videos
36% of apparel shoppers watch customer testimonial/review videos during their research.
Read MoreAmerican Adult Email Users, 2010-2016 [CHART]
More than nine in 10 adult internet users in the US will send an email at least once per month in 2012.
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