Online Behavior
Demographics Of Facebook Users [TABLE]
Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.
Read MoreMost Popular Social Networks [CHART]
Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook.
Read MoreAttitudes Toward Social Commerce [CHART]
![Attitudes Toward Social Commerce [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/Attitudes-Toward-Social-Commerce.png)
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
Read MoreUS Snapchat Users By Age [CHART]
![US Snapchat Users By Age - 2014-2020 [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/US-Snapchat-Users-by-Age-2014-2020.png)
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
Read MoreSocial Media Marketing Platform Trends [CHART]
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Read MoreTop Ways SMBs Use Marketing Videos [CHART]
Two-thirds of SMBs create marketing videos at least 4 times a year.
Read MoreGlobal Smartphone OS Market Share [CHART]
With over 328 million Android devices shipped worldwide, the operating system has long dominated the smartphone industry.
Read MoreFreelance Nation [INFOGRAPHIC]
Up to 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some form of independent work.
Read MorePeople Who Have Felt Deceived By Sponsored Content [CHART]
Nearly half of US internet users polled at some point felt deceived upon realizing that an article or video was sponsored content.
Read MoreHow Native Ads Are Labeled [CHART]
The most commonly used term among ads tracked by the company was Sponsor or Sponsored, with 54% representation.
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