Online Behavior
Reasons Marketers Use Select Social Media Channels [TABLE]
Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.
Read MoreTypes Of Inbound Marketing Content, 2012 [CHART]
SEOmoz found over two-thirds of online marketers worldwide generated short-form content assets such as blog posts, social media updates, articles and guides.
Read MoreFrequency Of Inbound Marketing Tool Use, 2012 [CHART]
SEO was the most time-consuming—and most used—inbound marketing tactic for online marketers worldwide: 23.9% spent more than half their time on SEO.
Read MoreContent Optimization Beyond Search [INFOGRAPHIC]
This infographic by InboundWriter illustrates the importance of content optimization beyond the search engine.
Read MoreTrust In Advertising By Type, April 2012 [CHART]
One reason for TV’s influence on product purchases could be the trust that consumers place in these ads.
Read MoreMost Effective Form Of Advertising For Reaching College Students, August 2021 [CHART]
Despite the popularity of digital technology and media among college students, a leading 42% named TV ads the most effective form of advertising.
Read MoreMost Influential Ad Medium By Generation, June 2012 [CHART]
The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.
Read MoreFacebook Posting Rules [INFOGRAPHIC]
This infographic from SnapRetail lays down some Facebook posting rules for retailers.
Read MoreEmail Open & Click-Through Rates, Q4 2009-Q2 2012 [CHART]
Email click rates dropped to 4.4% in Q2, down more than 6% from 4.7% in Q1, and marking the 3rd consecutive quarter-over-quarter drop.
Read MoreBanner Ad In-View Rates By Ad Size, Q2 2012 [TABLE]
The most vertical ad units, wide skyscrapers (160 x 600), saw the greatest number of in-view impressions, followed by the common medium rectangle (250 x 300) and finally, leaderboards (728 x 90).
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