Online Behavior
Social Engagement & Transaction Volume, October 2012 [CHART]
Customers who participate in a brand’s social community are likely to show higher transaction volume in the weeks following whatever spurred their engagement.
Read MoreTop Mobile Holiday Shopping Activities, October 2012 [CHART]
4 in 5 mobile device owners (smart phone or tablet) will use their devices to assist them in their holiday shopping.
Read MoreEmail Opens By Hour After Delivery, Q1 2012 [CHART]
Opt-in emails (e.g., newsletters, emails from retailers) are far more likely to be opened within the first hour after delivery than at any hour after that.
Read MoreEvolution Of The Smartphone [INFOGRAPHIC]
This infographic takes a stroll through the history of the smart phone.
Read MoreNorth American Email Marketing Metrics, Q2 2010- Q2 2012 [CHART]
Both the email open rate and the clickthrough rate (CTR) in North America were down slightly in the second quarter of 2012.
Read MoreUS Mobile Gaming Revenues By Type, 2010-2016 [CHART]
eMarketer expects download fees to account for a shrinking share of the total beginning in 2013.
Read MoreUS Mobile Content Revenues For Select Categories, 2010-2016 [CHART]
Gaming commands a plurality of revenues, at 43% of the total in 2012 and hovering around that amount through the end of the forecast period.
Read MoreMost Effective Pricing Strategies For Combating Price Transparency, June 2012 [CHART]
Seeing that many consumers want the best price, retailers that decide to optimize pricing across channels are moving toward a personalized pricing approach based on consumer shopping habits.
Read MoreSocial Customer Service, October 2012 [CHART]
Of the 71% of businesses that claim to use social media for customer service, 87.5% (and 62.1% of businesses overall) have realized a positive impact.
Read MoreSocial Media’s Purchase Influence, October 2012 [CHART]
Half of US consumers surveyed by Yesmail say social media somewhat or strongly influences their online purchase decisions.
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