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Online Behavior

Pinterest vs Facebook Shopper Engagement, October 2012 [CHART]

Among online shoppers using Pinterest, 70% said they do so to get inspiration on what to buy – that compares with just 17% of Facebook users who report the same.

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Primetime TV Viewing Habits, 2004 vs 2008 vs 2012 [CHART]

Among the 56% of respondents who reported using a TV set “yesterday” during the 8-9 PM hour, 26% said they spent that time watching a recorded program.

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The Accidental Facebook Ad Clicker, October 2012 [CHART]

Almost half of Facebook users say they accidentally clicking on Facebook ads at least some of the time.

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Facebook User Reluctance Toward Promoted Posts, October 2012 [CHART]

An overwhelming 83.6% of users are unwilling to pay to use Facebook’s promoted posts feature that guarantees an important post is seen by friends.

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Average Number Of Tweets By Follower Count, October 2012 [CHART]

Users with between 100,001 and 1 million followers boasted the highest average number of tweets, at almost 15,300.

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Searching With Siri [INFOGRAPHIC]

This infographic takes a look at mobile search engine optimization.

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The Mobile Superworker [INFOGRAPHIC]

Mobile devices are making workers more productive, making them 35% more likely to collaborate with colleagues than those who are phone-less.

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Social Media Zombies [INFOGRAPHIC]

Social Media Zombies [INFOGRAPHIC]

This infographic by Confused.com takes a look at several of the most familiar breeds of social media zombie.

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Top Reasons To Visit Restaurant After Using Mobile App/Website, June 2012 [CHART]

What got the majority of smartphone searchers in the door was finding the “food I was looking for” or a nearby location, at 78% and 65%, respectively.

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Leading Mobile Restaurant Search Activities, June 2012 [CHART]

Looking up location was the No. 1 mobile restaurant search activity among mobile users in the US, followed closely by looking up directions to that location.

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