Online Behavior
Racist Tweets [MAP]
During the day after the 2012 presidential election Floating Sheep took note of a spike in hate speech on Twitter referring to President Obama’s re-election.
Read MoreSocial Customer Service Use By Generation, October 2012 [CHART]
47% of American social media users aged 18 and older have used “social care.”
Read MoreCost-Consciousness Of CPG Shoppers By Generation, October 2012 [CHART]
Fully 37% of Gen X adults surveyed buy brands that are on sale, rather than the brands they prefer.
Read MoreTop Mobile Holiday Shopping Activities, October 2012 [CHART]
Anywhere between half and four-fifths of smartphone owners plan to use their devices as shopping tools.
Read MoreConsumer Attitudes Toward Marketing & Advertising, October 2012 [CHART]
Ads should tell a unique story rather than just try to sell, agree 73% of US consumers.
Read MoreB2B Content Marketing Challenges, 2011 vs. 2012 [CHART]
29% of North American marketers surveyed said their biggest content marketing challenge is producing enough content.
Read MoreFactors That Influence Mom's To Make Recommendations, October 2012 [CHART]
7 in 10 American mothers with children up to 12 years old make recommendations about brands, products and services to other mothers at least monthly.
Read MoreFacebook's Mobile Engagement, January – September 2012 [CHART]
Mobile users accounted for 24% of all new page likes in September. That represents a rapid jump from just 5% share 6 months earlier.
Read MorePreferred Social Logins, Q3 2012 [CHART]
Facebook was again the leading option in Q3 2012 for social logins, among online users who opted to use a social network identity to speed up registration on sites across the web.
Read MoreFortune 500 Brand Video Ad Engagement Rates, August 2012 [CHART]
Overall, engagement rates with video ads hovered between just under 3% and 4.5%, with videos between 30 and 60 seconds long performing best.
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