Online Behavior
Demographics Of Text Messagers [TABLE]
Large numbers of cell owners across all demographic groups send and receive text messages, with the exception of mobile phone owners 65 and older.
Read MoreDemographics Of Mobile Phone Photographers [TABLE]
Taking pictures is the most popular cell phone activity and there are only modest differences between demographic groups.
Read MoreCell Phone Activities, 2007-2012 [CHART]
Over time, the number of cell owners performing activities across the board has grown.
Read MoreCell Phone Activities [TABLE]
Fully 85% of American adults own a cell phone and now use the devices to do much more than make phone calls.
Read MoreEffects Of Social Customer Service, October 2012 [CHART]
71% of those who experienced a quick and effective social customer service say they are likely to recommend a brand or company.
Read MoreAd Agencies' Most Effective New Business Generation Tools, October 2012 [CHART]
About 8 in 10 ad agencies believe that the number of opportunities for new business are about the same as last year (34.4%) or have increased (44.8%).
Read MoreTwitter Link CTR By Day Of The Week, October 2012 [CHART]
The average CTR for links shared on Twitter ranged between 1.49% and 1.76% during the weekdays, but jumped to about 2.5% during the weekend.
Read MoreProfessionals & Online Peer Group Activity
Interacting with their peers in professional communities was by far the most frequent use of social media amongst professionals.
Read MoreSocial Media Channels Used For Customer Service, 2012 [CHART]
The most common social channel for providing customer service was Facebook, which was also rated the most effective such channel by 42.5%.
Read MorePrevalence Of Customer Service On Social Media Worldwide, 2012 [CHART]
41.2% of companies said they handled only up to 5% of customer service issues on social channels.
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