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Online Behavior

eTail Commerce Spending, Q1 2007 – Q3 2012 [CHART]

US online retail (non-travel) spending continues to grow, reaching $41.9 billion during Q3 2012, representing a 15% increase from $36.3 billion in Q3 2011.

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Paid Alternative Television Venues, February vs. September, 2012 [CHART]

While Netflix remains the dominant provider of paid alternative TV services, Amazon Instant Video is gaining traction with consumers.

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Demographics Of Users Of Mobile Banking Services [TABLE]

Online banking is especially prevalent among those ages 18-29, those with higher levels of education, and the African-Americans and Hispanics who own cell phones.

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iPhone vs iPad Usage By Dayparts, November 2012 [CHART]

Consumers use smartphones fairly steadily throughout the day, while tablet use rises sharply at night.

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Demographics Of Mobile App Users [TABLE]

Just over 40% of cell phone owners said they had downloaded an app to their phone in the April 2012 survey.

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Online Video Ad Views, January – September 2012 [CHART]

Google Sites, driven chiefly by YouTube.com, was the top online video content property in September with 150.3 million unique viewers.

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Demographics Of Mobile Videographers [TABLE]

44% of cell phone owners said they had used their phones to record video.

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Google Ad Conversion Rates By Industry, Q3 2012 [CHART]

Of the 10 industries that spent the most on Google ads in Q3 2012, the Internet and Telecommunications industry achieved the best overall results.

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Demographics Of Mobile Email Users [TABLE]

Half of cell phone owners send or receive email on their device.

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Demographics Of Mobile Internet Users [TABLE]

More than half of cell phone owners (56%) access the internet through their phone.

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