Online Behavior
Customer Acquisition Tactics Of SMBs, November 2012 [CHART]
Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).
Read MoreRich Media Click-Through & Post-Click Conversion Rates By Viewability, September 2012 [CHART]
Once ads reached 60% viewability, and kept rising, clicks—and post-click conversions—rose alongside.
Read MoreRich Media Ad Click-Through Rates vs. Viewable CTRs, September 2012 [CHART]
For ads that were actually viewable—defined as 50% viewable for at least one second—clickthrough rates averaged 0.34%, a 54.5% lift.
Read MoreMost Valuable Big Data Sets For Consumer Goods/Retail Industry, February 2012 [CHART]
Senior executives ascribed much greater value to point-of-sale and social media data for retail and CPG companies compared to other industries.
Read MoreHow Companies Should Use Big Data & Analytics, April 2012 [CHART]
With the exception of budgeting and planning, most executives surveyed by McKinsey & Company in April indicated a sizeable gap in their use of Big Data.
Read MoreCustomer Service Features Important To Online Gift Buyers, September 2012 [CHART]
US online buyers told surveyor MarketLive in September that accessible information and customer service was very important when buying gifts online.
Read MoreMultitainment Behavior By Device Pairs, Q2 2012 [CHART]
Consumers’ attention is more divided than ever as media multitasking becomes the norm.
Read MoreTime Spent Per Day With Major Media, 2009-2012 [CHART]
One of the curious qualities of fragmentation is that it yields audiences that appear large in aggregate form, but are actually smaller in real terms.
Read MoreDemographics Of Parents Who've Used Parental Controls On Their Online Teens, September 2012 [CHART]
Higher-income parents were more likely to use parental controls for their teens’ internet usage.
Read MoreTeen Parent Online Privacy Concerns, September 2012 [CHART]
A majority of parents of teens were very concerned about their interactions with strangers online.
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