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Online Behavior

Social Media Sites Used By Marketers vs. Everyone Else, September 2012 [CHART]

Marketers need to make sure they are not overcommitting to social channels & that their actions on social media are aligned with consumer preferences.

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Technology-Induced Insomnia [INFOGRAPHIC]

This infographic from OnlinePsychologyDegree.net looks at how taking your technology to bed affects your sleep cycle.

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Gray Charges [INFOGRAPHIC]

This infographic by BillGuard looks a grey charges, those forgotten or automatic withdrawls from your credit or debit card.

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Most Successful Brand Video Metrics, 2011 & 2012 [CHART]

Brand lift is the most important video metric that delivered the highest level of success by the most respondents (54%).

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American Digital Video Viewers, 2010-2016 [CHART]

By 2014, nearly three-quarters of all US internet users will watch video online at least once per month.

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Most Effective Types Of B2B Content For Improving Sales/Marketing Effectiveness, May 2012 [CHART]

Social media ranked with articles on brand websites as the leading content marketing tactics, used by 84% of respondents each.

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Bring Your Own Device [INFOGRAPHIC]

This infographic examines bring your own device behavior based on a global survey by Ovum.

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Beyond Social Media: POTUS Rocks Twitter [PODCAST]

This week’s highlights include President Obmaa’s use of social media during the fiscal cliff debate; $500 an ounce caviar in a vending machine; a lame game from TomTom & have sponsored posts screwed the pooch?

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Most-Shared Social Video Brands Of 2012 [INFOGRAPHIC]

This infographic by Unruly lists the brands with the most social videos of 2012.

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Beyond Social Media: Old Spice Saves The World [PODCAST]

This week’s highlights include Old Spice Saves the World: The Perils of Owned Media; Corporate Social Media Cluelessness; the real key to customer satisfaction.

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