Online Behavior Archives - Page 387 of 499

Insurance Email Marketing Effectiveness Metrics, January – October 2012 [CHART]

Insurers have seen relatively steady open rates throughout the year, ranging from a low of 15.3% in January to a high of 20% in April.

Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.

The average email open rate increased to 27.2% in Q3, rebounding from a small drop in Q2, and representing the highest level in at least 2 years.

4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation).

While mobile devices were a big influence on e-commerce sales on Black Friday and Cyber Monday, mobile phones haven’t performed well in paid search.

Just 35% of the respondents said they are actively using social media, although 16% are interested in learning how to use social.

35% of respondents indicated an interest in real-time games and challenges with shows via a second screen.

59% of the Americans aged 18-64 surveyed online said they would rather make a purchase in-store than on their computer (31%).

3 in 4 retailers have a cross-channel strategy (51%) or are working towards one (24%).

While 1 in 3 social media users agree that ads on social networking sites are more annoying than other online ads, 15% have shared a social ad.