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Online Behavior

Frequency Of Digital Content Purchasing By Country, December 2012 [CHART]

11% of internet users in the US say they regularly pay for digital content such as newspapers, TV programs, film, eBooks, music and smart phone apps.

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Device Dependence By Age, December 2012 [CHART]

78% of 18-29-year-old social media users are very or extremely dependent on their mobile phones.

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Mobile Ad Spending Growth By Vertical, Q3 2012 [CHART]

10 verticals grew their mobile ad spending on the Millennial Media platform by triple-digits in Q3.

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Mobile Video Sharing, December 2012 [CHART]

92% of mobile consumers shared video content with others (49% at least weekly), with social media posts (56%) being the primary way of sharing.

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2012's Top 10 Facebook & Twitter Trends [TABLE]

The Presidential election topped the list of US events that generated the most buzz on Facebook.

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Unliking Brands Behavior, December 2012 [CHART]

1 in 3 social media users have stopped following or “un-liked” a company or brand on a social network.

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Top 10 Trending Google Searches Of 2012 [TABLE]

The February death of Whitney Houston made the singer the top trending search term in 2012, says Google in its Zeitgeist report.

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Email Open Share By Country & Platform, April – October 2012 [CHART]

4 in 10 emails sent are now being read on a mobile device, up 300% in the past 2 years alone.

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Facebook Post Reach By Post Type, August – October, 2012 [CHART]

Research from Socialbakers indicates that post types not only see varying engagement rates, but also different levels of organic reach.

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Most Engaging Facebook Posts By Content Type, November-December 2012 [CHART]

HubSpot has indicated that Facebook photos generate higher engagement than the average post and new data fromSocialbakers supports this finding.

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