Online Behavior
Frequency With Which Americans Read News Online, January 2013 [CHART]
39% of respondents said they read online news every day, only 25% said they watched cable TV news every day.
Read MoreGlobal Smart Phone & Tablet App Users By Demographic, September 2012 [CHART]
Millennials were the most likely to use mobile and tablet apps.
Read MoreUS Smart Phone Users By Generation & Manufacturer, May 2012 [CHART]
Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.
Read MoreUS Mobile & Smart Phone Penetration By Generation, May 2012 [CHART]
Nearly all Millennial consumers owned a mobile phone of some kind and 72% owned smart phones.
Read MoreMobile Device Use For New Year's Resolutions By Gender, December 2013 [CHART]
The resolutions people were most likely to seek aid for on smart phones were everyday challenges: being on time, keeping in touch, budgeting, reading more and counting calories.
Read MoreMobile-Aided New Year's Resolutions By Gender, December 2012 [CHART]
More than one in four US smart phone or tablet owners—24% of men and 30% of women—planned to use their smart mobile device to help them keep on track with their resolutions.
Read MorePurchase Influence Of Marketing Messages By Select Channels, January 2013 [CHART]
93% of marketers surveyed have made a purchase as a direct result of an email marketing message, compared to 56% of smart phone-owning consumers and 42% of consumers without a smart phone.
Read MoreCreative Email Feature Trends, January 2013 [CHART]
52% of respondents report having used an animated GIF in their email creatives.
Read MoreAmerican Online Cross-Channel Shopping Behavior, January 2013 [CHART]
US consumers are increasingly “channel-hopping” while shopping.
Read MoreShopping Cart Recovery Email Timing, 2011 vs 2012 [CHART]
The percentage of Internet Retailer 1000 companies sending cart abandonment emails grew by 30% in 2012, and it appears that these companies also sent their messages more rapidly post-abandonment.
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