Online Behavior
NFL Fans By County [MAP]
More than one in 10 Americans have declared allegiance to one NFL team or another on Facebook. This map via io9 illustrates where they are by US county.
Read MorePharmacy Mobile App Demand, October 2012 [CHART]
Despite the relatively high demand for a mobile app, only 16% of internet users were aware of their pharmacy offering one.
Read MoreOnline Prescription Use By Generation, October 2012 [CHART]
More than one-third of baby boomers were already managing their prescriptions online.
Read MoreTop 10 Travel-Related Mobile Websites, June 2012 [TABLE]
Of all the various types of pages and websites used by travelers, Google Maps is the most heavily trafficked, particularly on mobile.
Read MoreFrequency Of In-Store vs. Online Impulse Shopping, January 2013 [CHART]
eCommerce spending is rising at a rapid rate, and online retail is projected to significantly outgrow overall retail sales this year. Still, consumers appear to still be more comfortable spending larger amounts in-store than online.
Read MoreTime Spent With Shopping Apps By Category, December 2011 – December 2012 [CHART]
Retailer apps saw a massive 525% jump in time spent from December 2011 to December 2012, roughly double the growth rate in time spent with the average shopping app (274%).
Read MoreMost Popular Website Categories During The Holidays, November – December 2012 [CHART]
9 in 10 American internet users (or 194 million Americans) visited a retail site in December.
Read MoreAmerican Hispanics' Social Shopping Activities, May 2012 [CHART]
While 48% of Hispanics involved social networking sites in their shopping activities, only 31% of non-Hispanics did so.
Read MoreAmerican Hispanic Mobile Shoppers By Device, May 2012 [CHART]
Not only are Hispanics more likely than non-Hispanics to use a smartphone, but they’re a lot more likely to shop with it.
Read MoreUS Hispanics' Digital Media Use vs. Total Shoppers, August 2012 [CHART]
Hispanic consumers were more likely than the average shopper to use a smartphone, as well as text, stream music and video, and use mobile apps.
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