Online Behavior
Social Channels CEOs Use For Visibility, 2010 vs 2012 [CHART]
Facebook made the biggest leap among the social networks, with one out of 10 CEOs using the channel for visibility, up from 4% in 2010.
Read MoreVisibility Of CEOs' Online Presence, 2010 vs 2012 [CHART]
A survey of the online activity of CEOs from 50 of the world’s largest companies in 2010 revealed that only 36% were considered social; that rose to 66% by 2012.
Read MorePinterest Eyetracking Attention Order [HEATMAP]
This heatmap illustrates the order in which people focus their attention on Pinterest pages.
Read MoreEmail Read Rates By Sector, Q4 2011 vs Q4 2012 [CHART]
Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier.
Read MorePinterest Eyetracking [HEATMAP]
This heatmap illustrates where people focus their attention on Pinterest pages.
Read MoreStumbleUpon Eyetracking Attention Order [HEATMAP]
This heatmap illustrates the order in which people focus their attention at StumbleUpon.
Read MoreStumbleUpon Eyetracking [HEATMAP]
This heatmap illustrates where people focus their attention at StumbleUpon.
Read MoreUS Monthly Internet Radio Listeners, 2010-2016 [CHART]
Users are embracing internet radio on a growing range of devices, from PCs, smartphones and tablets to automobiles, connected-home appliances and other gadgets.
Read MoreObjectives For Video Marketing Efforts, December 2012 [CHART]
The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.
Read MoreKey Performance Indicators For Native Video Ads, December 2012 [CHART]
The most common primary key performance indicators were brand lift, sharing and cost efficiency.
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