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Online Behavior

Online Travel Spending, 2012 [TABLE]

US travel e-commerce sales exceeded $100 billion for the first time last year, reaching $103 billion.

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Getting Facebook Shares [INFOGRAPHIC]

This infographic by Mari Smith illustrates fourteen tactics to inspire people to share your content on Facebook.

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Demographics Of Online Health Care Diagnosis Seekers, September 2012 [TABLE]

40% of women and 30% of American men relied on the Internet to diagnose medical conditions.

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Types Of Health Information Sought Online By Generation & Gender, September 2012 [TABLE]

16% of internet users said they had searched for information on a drug they had seen advertised.

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Online Health Seeker Demographics, September 2012 [TABLE]

72% of US internet users and 59% of the general population had looked online for health information within the past year.

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Immediate vs. Long-Term Transformational Marketing Data, November 2012 [TABLE]

Marketers most commonly saw Immediate Opportunity (defined as useful within the next 12 months) for customer profile data, web data and location data.

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Best Channels For Generating Customer Data, October 2012 [CHART]

As of October 2012, 49% of marketers said website analytics were the best source of customer data; 19% cited data from email campaigns and 12% said social media data.

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Mobile Email Opens, 2010-2012 [CHART]

The share of email opens occurring on a mobile device keeps growing, climbing to 41% in the second half (H2) of 2012 from 36% in H1.

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Social Network Adoption By World's Top 100 Brands By Site, November 2012 vs February 2013 [CHART]

As of February 1, 69 of the Interbrand 100 had a Pinterest account and 59 an Instagram account, up from 63 and 54, respectively, 3 months earlier.

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Appeal Of Money-Saving Offers Among Social Brand Fans Worldwide, February 2013 [CHART]

7 in 10 Americans who follow brands online say that they want to stay more connected to those brands when they offer them coupons, discounts and free products.

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