Online Behavior
Beyond Social Media: Geico's Sexy Pig, Calvin & Hobbes Takedown & Oscar Tweetjacking [PODCAST]
This week’s highlights: Le Cordon Bleu Social; a Horse meat scandal; Million Moms cry bestiality; Calvin & Hobbes mashedup & taken down & Oscar tweetjacking.
Read MoreEffectiveness Of Social Channels Recruiters Use For Placing Candidates, 2011 & 2012 [CHART]
Last year, 93% of recruiters placed a candidate using LinkedIn.
Read MoreChannels North American Recruiters Expect To Use More In 2013 [CHART]
82.6% of recruiters said they planned to use LinkedIn more than they did already.
Read MoreVideo Viewership Trends, Q3 2010 – Q3 2012 [TABLE]
In Q3, 2012, there were 5.3 million broadcast-only and broadband homes, up from around 5.1 million in Q3 2011 and 4.2 million in Q3 2010.
Read MoreHoliday Multi-Screen Shopping, 2012 [TABLE]
63% of shoppers used multiple devices to help with their holiday purchases last year.
Read MoreAmerican Online Video Viewers, 2010-2016 [TABLE]
US digital video viewers will make up 56% of the population in 2013 and nearly 73% of internet users. By 2016, there will be 201 million digital video viewers, making up 61% of the population and 77% of all internet users.
Read MoreVideo Buffering Problems By Device, 2012 [CHART]
Almost 55% of online video views on iOS devices had a problem with buffering, compared to 50% of video views on Xbox, 49% on Android, and only 36% on PCs using Flash.
Read MoreOnline Video Viewers Who Abandon Videos Before They Start By Format, 2012 [CHART]
18% of online video viewers worldwide had abandoned live videos before they began, compared to only 6% for short-form video-on-demand.
Read MoreOscars 2013 Social TV Chatter On Facebook [INFOGRAPHIC]
This infographic by Facebook illustrates some of the Social Television chatter that occurred during the Oscars broadcast.
Read MoreTypes Of Local Market Data Collected By Marketers, February 2013 [CHART]
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.
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