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Online Behavior

LinkedIn Endorsements [INFOGRAPHIC]

LinkedIn put together this infographic to illustrate how in less than six months, 1 billion endorsements have been given out on the network.

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Interbrand 100 Twitter Customer Service Activity, December 1, 2012 vs March 1, 2013 [CHART]

The number of Interbrand 100 brands with a dedicated customer service handle on Twitter has grown from 23 in December 2012 to 30 in March 2013.

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Mobile Web Traffic By Device & Country, February 2013 [CHART]

For the first time, tablet traffic exceeded smart phone traffic in February 2013 (8% and 7% of page views, respectively).

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Advertising Brand Lift By Audience Targeting Type, March 2013 [CHART]

Close to 95% of national advertiser campaigns now use some form of location targeting in mobile.

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Frequency Of College Students' Mobile Purchases, November 2012 [CHART]

70% of college students made mobile purchases, and 52% did so at least once a month.

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College Students' Top Mobile Activities, November 2012 [CHART]

When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.

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Frequency With Which College Students Find Deals On Mobile Devices, November 2012 [CHART]

Nine out of 10 college students reported using their phones to scour for deals, coupons and specials; just 10% said they never did so.

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Volume Of Tweets By Political Event [TABLE]

In the two days following Obama’s re-election on Nov. 6, there were nearly 14 million Tweets from people expressing their reaction.

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Twitter Sentiment During Final Weeks Of 2012 Presidential Campaign [CHART]

From September through November, Romney was consistently the target of more negative reactions than was Obama.

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Political Events For Which Sentiment On Twitter Was Similar To Polls [TABLE]

Of the eight events that the Pew Research Center tracked since the beginning of last year, there were two when the reaction on Twitter paralleled public opinion.

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