Online Behavior
Twitter Buzz & TV Ratings, March 2013 [CHART]
For 18-34-year-olds, an 8.5% rise in Twitter volume corresponds with a 1% increase in TV ratings for premiere episodes.
Read MoreTop Reasons For Unsubscribing From Emails, March 2013 [CHART]
Last year, relevance (31.4%) and frequency (30.4%) almost equally shared the dubious honor of being the chief reason for unsubscribes. But this year, frequency (35.4%) is clearly the top reason.
Read MoreCustomer Service Channels & Expectations, March 2013 [TABLE]
Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response.
Read MoreMobile & Loyalty Programs [INFOGRAPHIC]
This infographic illustrates the potential of loyalty programs coupled with mobile wallets.
Read MoreMillennials' Cross-Channel Behavior, March 2013 [CHART]
59% of consumers surveyed used more than one device to email in the 7 days prior to the survey and 60% used multiple devices to visit websites.
Read MoreBeyond Social Media: Death Of Google Reader & QR Codes, Real-Time Marketing & YouTube's One Channel [PODCAST]
This week’s highlights: Death Of Google Reader & QR Codes; Real-Time Marketing; Home Improvement Marketing; YouTube One Channel Redesign; Facebook Cover Photos.
Read MoreConsumer Reactions To Unoptimized Mobile Email, March 2013 [CHART]
43% of consumers say they read emails most often on a smart phone (36.4%) or tablet (6.9%) as opposed to a desktop or laptop computer.
Read MoreZero-TV Homes, March 2013 [TABLE]
The number of Zero-TV households has more than doubled from 2007 to exceed 5 million.
Read MoreMulti-Screen Behavior, March 2013 [CHART]
Microsoft Advertising identifies 4 paths of multi-screening behaviors, finding that the most popular type is “content grazing” (68%), in which consumers use 2 or more screens to access separate or unrelated content.
Read MoreEmail Open & Click-Through Rates, Q4 2009-Q4 2012 [CHART]
The average email open rate rose to 27.4% in Q4, a slight increase from 27.2% in Q3, and a significant 10.5% gain from Q4 2011′s 24.8%.
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