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Online Behavior

Where People Consume Text & Video Content, March 2013 [CHART]

Regardless of device, consumption of videos takes place most often in the home and users are both more relaxed and explorative while at home.

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Google's Universal Search [INFOGRAPHIC]

This infographic from Search Metrics illustrates their study of Google’s Universal Search results.

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Local Business Searches Resulting In Purchase By Device, March 2013 [CHART]

Almost 86 million people use their mobile phones to seek local business information in the US.

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North American Mobile Browsing By Daypart, March 2013 [CHART]

A study of web browsing by time of day shows that smart phone and tablet usage in North America peaks at 9 PM, whereas desktops reach their highest levels during the workday.

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Facebook Smart Phone Use By Weekday vs Weekend, March 2013 [CHART]

70% who use Facebook on their smart phone spend more than twice as much time doing so on the weekend (defined as Friday through Sunday) than on a typical weekday.

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News Consumption Time By Device, March 2013 [CHART]

TV is still the primary device for news consumption, at 42% of respondents’ time, compared to 29% for laptops, 18% for smartphones, and 10% for tablets.

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Demographics Of Mobile Social Media App Users By Time Spent, March 2013 [CHART]

Female smart phone owners report spending a little more than 2 hours a week using downloaded social networking applications, compared to slightly more than 1-and-a-half hours for men, (124 minutes vs. 96 minutes).

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US Mobile Search Advertising Metrics By Device, Q1 2013 [CHART]

Search advertising spending on tablets increased by 113% year-over-year in Q1 2013, representing 64% of mobile search spend.

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US Teen Smart Phone Use, July 2011 & September 2012 [CHART]

23% of teens had a smart phone in July 2011. As of September 2012, 37% did.

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Teen Mobile Internet User Demographics, September 2012 [TABLE]

95% of youths aged 12 to 17 had access to the internet and 74% had mobile access to the internet.

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