Online Behavior Archives - Page 328 of 499

How Brands Foster Consumer Connectedness, April 2013 [CHART]

Asked what the brands they follow on social media do to make them want to stay connected to them, 70% said brands send them coupons for product discounts or free products.

Mobile Device Use By Activity & Device Size, February 2013 [CHART]

While small (5%) and full-size (13%) tablets accounted for less than 20% of active smart device users around the world, they represented 29% of time spent playing gaming applications on such devices in February 2013.

Beyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]

This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.

Global Netflix Revenues By Region, Q4 2011-Q4 2012 [TABLE]

Netflix reported US streaming revenues of $2.19 billion for 2012, with moderate growth from quarter to quarter.

Likely Cable To Streaming Video Subscription Switchers [TABLE]

12% strongly agreed with the statement: I would consider replacing my cable subscription with a streaming media subscription (e.g., Netflix, Hulu Plus) in 2013.

Digital TV & Movie Viewers, 2012-2017 [CHART]

The number of US digital TV viewers will reach 145.3 million in 2017, up from 106.2 million in 2012.

Content Sharing Trends, April 2013 [TABLE]

The types of content that people share may be driven more by ego than anything else.

Click-Through Rates For Emails That Include Social Sharing, April 2013 [CHART]

Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%).

Primary Uses Of Hashtags, April 2013 [CHART]

Hashtags are used primarily to communicate personal ideas and feelings (40.7%) and to search or follow categories and brands of personal interest (34.1%).

Smart Phone Use To Begin The Day, March 2013 [CHART]

89% of 18-24-year-old smart phone owners reach for their device within 15 minutes of waking up, and 74% reach for it immediately after waking up.